Hi Alyssa,
Get yourself a cup of whatever and get ready for a slow read ...
My suggestion for you to take a look at Richard Hawkins art blog has many objectives:
1- His use of color versus what other landscape artists are doing.
2- His 'time of day' versus the ordinary high noon landscape lighting.
3- His use of a blog to introduce his art and then direct the viewer to his
Ebay sales listings.
[ The value of Ebay is: you can test price and you don't pay a listing fee until and item sells]
4- His use of 'story' to engage and invite the viewer into the artist's world.
5- His actual use of 'story' as a soft sell technique.
6- His use of a blog to capture and build a substantial email list of potential buyers.
[ There is online software to allow you to use your computer as an
email server;
#4 is under-utilized in selling art online - but it is one of the most effective sales strategies in any medium.
#6 is the key to future sales as there is a whole strategy built around a 'potential buyer list.'
I do not know Richard Hawkins personally - I just know that when I come across an artist who is selling
like crazy - I like to do a little digging to find out their sales strategy.
Richard Hawkins is not the only artist who is killing it today - I just don't want to overwhelm you - just yet.
The red dots indicate Richard Hawkins
sold paintings -
On the internet it is not hard to do - especially if one is like me - with prior experience in the sales game.
So - now you know that I'm really attempting to guide you towards an online sales strategy ...
In a future post we'll take a look at the style of floral art you might consider presenting ...
Best regards,