Do you have a logo? [Archive] - Artist Forum

: Do you have a logo?


NewbyArtist01
06-29-2017, 07:02 AM
Hi everyone,

I've recently started selling artwork (paintings and drawings) after years of working as a graphic designer. It's going really well and I think it's high time I worked on some branding for myself and set up a website, etc.

I'm wondering how/whether to come up with a logo or 'brand mark' for myself. I've looked around a bit and most of the artists I admire don't really have a logo for their art business, they either use their signature or just plain text in a simple font. I'm not opposed to doing either of those things, just wondered what other people have tried and what has/hasn't worked...? Or if anyone can point me in the direction of some artists who have great branding for their business, be it online or in print.

Thanks in advance!
Emma

Abdushakur
07-02-2017, 01:25 PM
Hi everyone,

I've recently started selling artwork (paintings and drawings) after years of working as a graphic designer. It's going really well and I think it's high time I worked on some branding for myself and set up a website, etc.

I'm wondering how/whether to come up with a logo or 'brand mark' for myself. I've looked around a bit and most of the artists I admire don't really have a logo for their art business, they either use their signature or just plain text in a simple font. I'm not opposed to doing either of those things, just wondered what other people have tried and what has/hasn't worked...? Or if anyone can point me in the direction of some artists who have great branding for their business, be it online or in print.

Thanks in advance!
Emma

Congrats on your step up. Make that bread rise.

Branding is a tricky thing, also, depends a lot on what it is you are selling (do you have your work online?). I believe in this day and age, branding is essential for the artist. You can create a logo that represents you or your work, which should be timeless, printable in black and white, and that is simple but attention grabbing, depending on what you are going for.

Many artists don't need one, but it is better to have one if you want to stand out. You can make stickers, cards, embossers and all sorts of things. I have made rubber stamps of my logo, I also use a monogram, which I will use for each complete piece I make utilizing an embosser. I also incorporate all of this with certificates of authenticity I design myself. I also plan on using custom hologram stickers. All of this can be pricey in the States. Here in Egypt, I have found all of these things can be purchased in one go with 100 dollars, which is mind-blowing. A rubber stamp of my logo in NYC (1inx 1in) cost me 30 usd's. Here in Egypt, 3 dollars. For 6 dollars, I bought 2 of different sizes. 1,000 business cards are about 8 dollars, and a custom embosser 33 dollars.

I personally like going all out simply for the aesthetics of it, but it wouldn't be possible without a logo and/or monogram.

My logo is also my name, since Arabic calligraphy can be stylized, it makes for great logos, as can be seen here. So it takes care of those two proverbial birds, with the one stone. The monogram I use as also Arabic which makes for a very unique icon/signature.

As for other artists. I do not see many. I've seen attempts from others. But usually, it is used for a business entity. So, treat your work as what it is work, your work, stand out.

Also, how do you price if you do not mind me asking, I am usually interested in the way artists price their work.