Making a living as an artist can be difficult because getting your work seen by potential buyers can be quite a challenge. If you aren’t fortunate enough to have space at a gallery or to put on frequent shows of your work, you may be forced to venture into the world of online art sales. It is definitely possible to become successful in selling your artwork online, but selling online is very different from other methods of sale. In this article you will receive some helpful tips to increase your online sales.
How to Increase Your Online Exposure
You could be the next Jackson Pollock but unless people know you exist, you won’t be successful as an artist. Selling your artwork online is all about exposure and there are a few key things you can do to pique the interest of visitors to your site, inspiring them to buy instead of just browse. Here are a few simple tips to try for yourself:
• Write full descriptions for every piece you sell online. Try to help the viewer understand the motivation behind the piece and how it fits in with the rest of your collection. The more the viewer knows about the piece, the more interested they will be and the more likely they are to make a purchase.
• Don’t be afraid to promote yourself. The only way to make sure that your artwork is seen is to do some self-promotion. Use your social media accounts to share your work with friends and acquaintances and participate in online forums to connect with fellow art lovers.
• Consider starting a blog. Even if you don’t fancy yourself a writer, there are people out there who would love to learn more about your process and about your work. Having a blog is a great way to engage with your followers and it can also be used as promotional material.
• Be good to your followers. If you gain friends on Facebook or followers of your blog, make an effort to keep your followers engaged. Send out a bi-monthly newsletter or offer special pricing to people who support you online. You could even hold an invite-only gallery event to reward your followers.
• Collaborate with other artists. If you find another artist whose style complements yours (or many one whose style contrasts with yours in an interesting way), consider teaming up for promotional events so you can play off of each other’s audience. You could even start a group blog where multiple artists submit posts.
Methods for Selling Art Online
Thanks to the Internet, there are countless different ways to sell your art these days. Even if you have a studio shop or regular shows at an art gallery, you still want an online presence so people from all over the world can find you and experience your work. Having a personal website is one of the simplest ways to create an online presence and you can offer items for sale if your site has an eCommerce option.
In addition to selling work through your own website, there are also plenty of websites out there dedicated to selling fine art. These sites may require a listing fee or they might take commission from each sale, but they can take some of the hassle out of trying to sell your artwork yourself. Some good options for artists include Etsy, Artfire, Artplode, Fine Art America, and more. You can also sell artwork on Amazon or Ebay. Just be sure to review listing policies before you choose an outlet.
Being successful as an artist can be challenging and it is not something that will happen overnight. If you are serious about making a living as an artist you need to commit yourself to making it happen. You will need to make an effort to establish an online presence while still maintaining an offline presence as well. Be active in both online and offline artist communities to spread awareness about your work and take advantage of every opportunity that comes your way. If you work hard and stick to your plan, you may one day find that you have reached your success goal as an artist.