As more businesses take their inventory online, brick-and-mortar stores are becoming a thing of the past. Though retail businesses do well online, other businesses are not quite so straightforward. As an artist, you may be wondering whether you need a website and, if so, how to get started. Lucky for you, that’s exactly what we’re going to cover in this article.
Why Every Artist Needs a Website
Being an artist means something different to everyone. For many artists, it is a calling or a passion – a way to express your individual perspective on the world. Whether or not you sell any of your artwork or even gain a following may not matter as much to you as the creation itself. For other artists, however, creating artwork is as much a personal endeavor as a financial one – you can make money selling your art if that is your goal.
Having a website is an integral piece of the puzzle when it comes to sharing your art with the world. Whether you simply want to post pictures of your work or sell it, having a website is a must. Any business that wants to be successful these days needs some kind of online presence, and an artist is no exception. Having a website allows you to expand your audience, reaching people who might never have had an opportunity to view your work otherwise. It also gives you an extra degree of credibility as an artist to have a website where people can view your work.
Simple Dos and Don’ts for an Artist Website
Now that you understand why it is important for an artist to have a website, you may be wondering how to go about starting one and what to do with it. Here are some simple dos and don’ts to keep in mind:
- DO purchase your own domain. Even if you choose to use a free website developing service, pay the extra fee to get your own domain name – it will lend you more credibility.
- DON’T use third-party advertising. It may be tempting to make a little cash from your website by using advertising, but it will distract from the purpose of your site – showcasing your work.
- DO pay attention to the format of your site. Your website should be optimized so it looks the same on different browsers and mobile devices.
- DON’T get too fancy with special features. Again, the focus of your website should be on your art – a simple portfolio format will be easier for your guests to navigate.
- DO link to all of your social media accounts. You can use your social media accounts to draw people to your website and vice versa.
- DON’T get too wordy. It’s great to post a title and a short blurb about the pieces you feature on your website but try to keep the word count down, so your viewers don’t get bored.
- DO keep your image sizes reasonable. You want your audience to get the full experience when viewing your work, but you don’t want your site to be too crowded or too empty.
Building a website to showcase your art doesn’t need to be a complex or expensive process. There are plenty of free platforms online that you can use to create your first website and then it can grow with you over time.